Inicio / Internacionales / Nestlé puso fin a su acuerdo de patrocinio a la Asociación Internacional de Federaciones de Atletismo (IAAF)

Nestlé puso fin a su acuerdo de patrocinio a la Asociación Internacional de Federaciones de Atletismo (IAAF)


La decisión responde al temor de la empresa suiza a sufrir daños en su reputación como consecuencia de los escándalos de dopaje que envuelven a la organización que rige las competiciones de atletismo mundial.

El presidente de la IAAF, Sebastian Coe, expresó su malestar por el anuncio y dijo que “no lo aceptará”.

La compañía de alimentos Nestlé puso fin a su acuerdo de patrocinio a la Asociación Internacional de Federaciones de Atletismo (IAAF, por sus siglas en inglés).

En el momento de la firma, se informó de que el acuerdo tendría un valor de alrededor de US$33 millones.

Sin embargo, fuentes han dicho a la BBC que la cifra es mucho mayor y que en términos de dinero en efectivo y productos tiene un valor de US$8 millones de dólares anuales. Esto significaría una pérdida de ingresos para la IAAF en los próximos cuatro años de más de US$30 millones.

No está claro todavía si la IAAF intentará impugnar la decisión ante los tribunales, aunque los abogados de Adidas estar preparándose para tal movimiento.

Tomado de BBCMundo

Lord Coe


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